Bakery Biz, January-February, 2022

As part of its commitment to provide guests with innovative food and beverage offerings, Hilton India unveiled its Strategic Beverage Partnership Programme with Sakurafresh Beverage and Food The collaboration marks a first-of-its-kind partnership, to drive innovation, sustainability and healthy beverage offering across all participating properties in India, showcasing the global award-winning Zero Alcohol Liqueurs, Spirits and Cocktail Bitters.

Early access to new beverage products, exclusive menus, cocktail recipes, crafting innovative and creative healthy drinks are hallmarks of this partnership, which will ensure catering to consumer preferences towards Zero Alcohol Beverages. As part of the strategic partnership, Sober Soirée series of Zero Alcohol Cocktail menus will be launched in all participating properties across India.