Bakery Biz, July-August, 2021

The Cocoa Life programme is the company’s commitment and promises to be sourcing sustainable cocoa for chocolate in India.

Mondelez India, one of India’s leading snacking companies, has announced that the country’s most loved Cadbury chocolate brands like Dairy Milk, Dairy Milk Silk, Bournville, Dark Milk and Temptations will now carry the Cocoa Life logo on the front of the packs.

Cocoa Life is Mondelez International’s cocoa sustainability programme that helps communities thrive in six key cocoa-growing origins – Ghana, Côte d’Ivoire, Indonesia, the Dominican Republic,  and Brazil, in addition to India. The company introduced cocoa farming in India, over 55 years ago in the four states of South India – Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, and has reached 100,000 cocoa farmers over the years.

Commenting on this milestone, Anil Viswanathan, senior director – marketing, Mondelez India, said, “At Mondelez International, we are passionate about chocolates. Cocoa is the essence of our chocolate and vital to our business, so we ensure it is “made right”. Making it right means helping the cocoa farmers gain knowledge and skills to improve their livelihoods, strengthen their communities and inspire the next generation of cocoa farmers. Through the Cocoa Life programme, we are creating a movement for lasting change, rooted in deep understanding through sector-wide collaboration and partnership.”