BakeryBiz, Jan-Feb, 2021
The US-based beverage brand Third Culture is now extending its reach to the Indian shores and is starting off with all-natural low-sugar coffee cold brews and healthy carbonated beverages. Third Culture, a popular brand in Seattle is ready to serve its delicious and healthy option to the Indian customers, who aren’t fans of the sugar-loaded drinks already available in the market and are demanding better options.
Built on the pillars of health, diversity and sustainability, the company believes in sourcing the highest quality local ingredients, supporting local farmers and crafting beverages with precision and time to develop delicious flavour. Their proprietary recipes and processes have been developed over the years with their international expertise and set their offerings apart in taste and quality from all other beverages in the market.
The company is proud to be a clean label product – with everyday ingredients that everyone understands, without all the harmful artificial ingredients. Each beverage is founded on a primary everyday superfood whether it is Coffee, Ginger or Turmeric – craft-brewed over 3 days in small batches to develop delicious flavour. The drinks have absolutely no preservatives, no concentrates, no additives, no high fructose corn syrup, and most importantly, no chemicals.
The beverages are available for purchase through their website www.drinkthirdculture.com for local delivery across the National Capital Region and soon will be available for national delivery across India through their website and soon through Amazon. They are selectively working with premium retail chains throughout the country and will be kick-starting the launch with Godrej’s Nature Basket in Mumbai.
With sustainability as the company’s third pillar, it is conscious of each and every choice they make and how it impacts the environment. From choosing recycled glass for their bottles to committing to a ‘no plastic’ rule, to using recycled paper for packaging, the company is committed to doing better every day. With continued support from the consumers, they hope to continue building on that initiative as the company grows.
