Supacorn, a brand of ready-to-eat sweet corns packaged using Oxyfresh technology that give it nine months’ shelf life at ambient temperatures without any preservatives, is now available in institutional packs. Supacorn brand is synonymous with healthy corn snacking and its products are available all across the country at various retail outlets. Having spent three years focusing on consumer market, the company launched its institutional packs of 1 kg weight at recently held food show Ahaar in New Delhi.
Pawan Raj Kumar, co-founder & CEO of the company and director of Continental Equipment India Pvt Ltd, one of India’s largest commercial kitchen equipment suppliers, took the consumer route to launch his food business despite having all the relations and network in the Horeca market. He said, “I wanted to launch a consumer brand and hence didn’t want to get into the comfort zone of known institutional market at first. Having tasting success in the consumer market now is the right time to push our sales through the institutional market.”
Some of the products of the company include Sweet corn kernels and cobs. While cobs come in packs of 1 or 2 pieces, Kernels come in 1kg, 500gm, 300gm, 200gm and 150gm packs. Kernels come in both natural and pre-flavored forms. At Ahaar, Supa was displaying how easy it is to use their products. As the products have no preservatives (not even salt) and can be stored at ambient temperatures so there is no need to thaw or wash or steam or boil, they are ready to eat! Another big benefit is the health and sweetness benefits of their products.
Kumar claims that, “We package the products within hours of harvesting. This makes sure that all natural goodness of corn like fibre and other vitamins are not lost to the environment. Hence allows our products to be naturally healthy.”
Sweet corn, besides being a delicious addition to any meal, is one of the superfoods which have numerable health benefits. It is a very rich source of vitamins and many minerals. It is also rich in phytochemicals and provides protection against a number of chronic diseases. Sweet corn, like any other fresh fruit or vegetable, has very low shelf life and start losing their goodness within days of harvesting. Supacorn retains the natural goodness by making sure that the corn is packaged within hours of harvesting through Oxyfresh packaging technology.
