The Middleby Corporation recently announced the acquisition of the commercial refrigeration and foodservice products business of Celfrost Innovations Pvt. Ltd. (“Celfrost”). Celfrost has annual sales of approximately $20 million and is based in Gurgaon, India. The Celfrost business was acquired by Middleby’s newly established entity in India, Middleby Commercial Food Innovations Pvt. Ltd.
Celfrost is recognized in India as a preferred commercial foodservice equipment supplier with a broad line of cold side products such as professional refrigerators, coldrooms, ice machines, and freezers, marketed under the Celfrost brand. Celfrost is a leading supplier of equipment to many of the fast growing restaurant chains and hotel groups.
“With the acquisition of Celfrost, Middleby will strengthen its presence in the fast growing market of India and expand our commercial foodservice product offerings in India to include complementary cold side products alongside our cooking and warming brands,” said Selim A. Bassoul, Chairman and CEO of The Middleby Corporation. “Celfrost has an extensive marketing and service network in India, including 15 brand centers that we will strategically leverage to support Middleby’s entire portfolio of brands in the market.
We are also excited about the opportunity to introduce the Celfrost brand and portfolio of products into other emerging markets utilizing Middleby’s existing sales and marketing infrastructure.” Neeraj Seth, Celfrost Managing Director, said “We are very excited with this change as it augurs well for all our stakeholders’ viz., customers, distributors, employees, vendors, international partners and business associates enabling further acceleration of our growth.”