BakeryBiz, Jan-Feb, 2021

KUKKR, an online platform for ordering customised cakes crafted by home bakers, offers customers creative and bespoke designs for themed cakes, dessert table items and wedding cakes created by home bakers.

With an aim to carve its way to become a trusted destination for ordering themed cakes online, the company provides a platform that can help home bakers in the marketing and delivery of their cakes. Experienced home bakers are on-boarded through a detailed selection process, sampling and reviews.

The platform empowers women to be self-sufficient by further honing their talent while working from their homes. This holistic platform for home bakers strives to help them gain a wider reach and more business. Once the customer places an order, the platform finds a home baker within their network with the relevant experience to prepare the order. The customized cake is then delivered right to the doorstep.

Niharika Abhishek, founder of Kukkr, said, “The demand for themed cakes and customised dessert tables is increasing in India, and Kukkr is attempting to make home bakers play a larger role in catering to that demand.” Founded in 2019, the company has put women empowerment at the centre of everything they do and currently operates with a network consisting of more than 120 home bakers in Bangalore, Hyderabad and Mumbai. With all this and more, the innovative platform practices health and safety and packaging guidelines to ensure every order delivered is consistent.