BakeryBiz, Jan-Feb, 2021

The world’s leading producer of naturally brewed soy sauce, Kikkoman Corporation officially launched Kikkoman India Private Limited, a wholly owned subsidiary that will expand its operations in India. For decades, the Japanese heritage brand has been one of the most preferred brands of soy sauce in over 100countries, where consumers associate one of the best soy sauces with the name Kikkoman.

With its official entry in India, the brand aims to become the market leader in the soy sauce and Asian sauces category, within the growing FMCG market in India, as it introduces It’s renowned naturally brewed ‘Honjozo’ soy sauce to India. The company is solely responsible for importing all products and shall manage all marketing and sales, and distribution in India.

Commenting on the occasion, Harry Hakuei Kosato, Director and India representative of Kikkoman India, said, “India is one of the biggest emerging markets for global businesses and a key driver of growth in Asia. The launch of Kikkoman India will ensure seamless distribution of Kikkoman products exclusively created for India, bringing consumers the opportunity to experience a variety of foods, seasoned with true and authentic Kikkoman Soy Sauce. It is the first time that the Kikkoman Corporation has complete and direct control of all aspects of the business in India, where the emphasis shall be on marketing and sales. As our sales volumes in India are expected to grow rapidly to meet rising demand, we hope to shift production to India when the timing is right.”

The market entry strategy is to first reach consumers through the hospitality and restaurant sector, starting with a range of soy sauce. This will be followed by the launch of other soy sauce related seasonings for both the foodservice and consumer retail markets. Kikkoman Naturally Brewed Soy Sauce is now available in India in500 ml, 1 L, 1.8 L and 10 L bottles.